Are you looking to align your brand with current trends relevant to your audience? If so, it’s time to start creating memes! Read more
Do you know how much revenue is generated by your social media influencer web traffic? Here’s how to measure social media ROI In Google Analytics. Read more
Marketing processes, skills, and technology will look different by the year 2020. Not every marketer can win. Read more
Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads. Read more
I often receive several questions about B2B marketing. Read more
When optimizing your digital marketing efforts, you must consider A/B testing. Read more
How to create buyer personas is a question you’ll ask when you find the need to take your marketing communications to the next level. Read more
Never buy a house on rented land. I’m sure you heard this uttered by social media thought-leaders. Not only is this sage advice, but it’s also the main reason you should find ways to improve your email open rates. Read more
One benefit of digital marketing is its hyper-targeting capabilities. This bodes well for local businesses. Read more
Digital marketing strategies seem to change with the seasons. Businesses focus on keeping up with these changes and, as a result, measurement is often left on the back burner. Read more
